Marielle:Ithink clothes have always been in my blood soitsreally difficultto describe where it comes from. And would itbea big emotionalwrenchfor you to stepback? It'sthat cool French girl look, isnt it? She sees women in their 60s and 70s in the street and thinks, Oh! And we seepieceson lots of people on thetellyas wellwhich is great. We havent had it for a few yearsand we're bringing it back. My advice to . Butwe'regoing to do our first store on MaryleboneHigh Street whichwe'reopening(all being well!) Best ever bit of advice! True value, she says, lies in a great edit of both designer brands and the high street which is what she and her co-founder Serena Hood do at Collagerie. Create your own unique website with customizable templates. Itsinteresting how you saythat yougenuinelylikeyour customerbecauseMeg Lustman was talking about exactly that on our last episode. BecauseI sell are the clothes Im wearing. They have great bits of homewear. Andshe'sreally funnyas well;sometimesI'mdoing these lives and she makes melaugh andit'sgreat fun. heyjustdon'ttry too hard. Shop New In. Its pretty simple, she says: If youre not comfortable, you wont be stylish., Karen Arthur, a teacher turned stylist, activist and host of the podcast Menopause Whilst Black, says: I get more compliments on my style as a woman in my 60s than I did in my 20s or 30s.. I think style is completely and utterly ageless. Sometimes I think people can think about it the other way. Oh,she's100% right. Ill make time to go in there once a week totalk to her. Ultimately happy clothes! We'll see. Marielle Wyse of Wyse London Her home in West London is the Wyse London office, showroom and warehouse. We meet Marielle Wyse, founder and owner of luxury cashmere company Wyse London. Sohaving a vision of who you want to appeal to makes it easier. Tohavecreatedthe team we haveis very fulfilling. Her own tricks? Request a copy of our latest lookbook here. MW: I am loving the Freida blouses. Wyse says that some of the most stylish women she sees are in their 70s and 80s: They frame themselves, they tailor themselves Your shoulders sag when you get older so you just frame your shoulders better. This is one of Trinnys tricks, too: use shoulder pads and/or pay close attention to how padded the shoulders are on a jacket. To comment on this thread you need to create a Mumsnet account. Can I really get away with wearing a tangerine trouser suit? Is this much leopard print too Bet Lynch? Am I too old for pleather?. Im up early in the morning sending emails, and always looking around me for a good colour ways or inspiration. Marielle:Well, therearea couple of things. Marielle:Oh,she's100% right. Wedgwood's Alice Bastin shares her Out of Office essentials, In our Out of Office interview series, we speak to Walpole member and partner executives at the top of their game about how they live their lives away from their desks the habits that help them decompress, the activities that re-centre their minds, and the little luxuries that they can't live without. Somany brands thinkthey'reabove the customer butthey'renot. Male Disneyland employee with a mustache dressed as a 'Fairy Godmother's apprentice' sparks backlash. Can you tell me why you decided to do that and thenhow you did it? Marielle:Little bit of red lipstick, obviously[laughs]. Look at what you love. Then theres the whole promotion thing so theres a lot to do for a one man band.Whats the best thing about running your own company?I love it when someone tells me that theyve been living in my sweaters and they love them and theyve had lots of compliments! Andthere's a touch of that in what I'm doing. And one day,ten years later, I was a stay-at-home mum and I just thoughtI need to start doing something. Can you tell me why you decided to do that and thenhow you did it? Marielle:Yes,it'sunusual in thatit'sdemystifying the brand. What makes you feel instantly dressed up? Hope Fashion is one of the only brands specifically aimed at women over 50: it was launched in 2015 by Nayna McIntosh, former head of store environment at M&S. Marielles story is a fascinating one abouthow a brand canadaptquickly to the Covid-19 pandemicand why your most important relationship is with your customer. WYSE London. All rights reserved. As Seen In The Resident We meet Marielle Wyse, founder and owner of luxury cashmere company Wyse London. I have a horrible feeling the OP has mistaken the founder Marielle Wyse for one of the models featured prominently on their website. Two things: dresses or heels. Id had a wonderful career making documentaries for the BBC, but couldnt do the travelling any more. MarielleWyse:Well,it'slovely to be here. And without her,I would be nowhere. But wehave todo it. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Well, going back a little bit I was a documentary maker and I made wildlifeprogrammesuntilI had kidsandIcouldn'twork anymore -well,I could workbut it wasvery hardwith two youngchildrenso I gave up work. What would be the most valuable thing you could tell them? "I've always loved cashmere jumpers," she explains, "but never could find what I liked at the price I liked. MW: I would like to say it is the celebrities who wear our pieces, and there are many. in themiddle of September. Oh yes, and an avocado coloured jacuzzi bath that threw out limescale..it used to terrify the kids! I wanted to the kitchen to be simple white with splashes of colour and large work surfaces as I like to cook and like a proximity between the dishwasher and mugs or glasses! I wanted to do something creative. So I decided to design my own as I thought there was a gap in the market for cool cashmere with detailing at a good price.Whats so special about the products you sell?I wanted Wyse London to be different but always very wearable so theyre never plain or boring. If you are going to buy anything, invest in better basics. Whatdo you want to do?And I saidI couldnever find the perfect cashmerejumperso she found me a factory! Discover our latest arrivals. She says it took her about another seven or eight years before she truly, properly realised that she just didnt care what other people think and began to wear whatever she felt like. Published: 22:04 GMT, 24 September 2017 | Updated: 23:14 GMT, 24 September 2017, Marielle Wyse (pictured), 53, was inspired to design knitwear whilst visiting an upmarket store. Because,actually,atthe verybeginningof Wyse,I did selldirectlyand I met the customer the whole time andthat washugely valuable. It's something I care deeply about. Marielle Wyse is on Facebook. I like having the sofas opposite each other. Marielle:Again,that comes back to that age thing. My lightbulb moment: Marielle Wyse reveals how she became the go-to knitwear designer for luxury department stores. Shop New In. We meet Marielle Wyse, founder and owner of luxury cashmere company Wyse London. I opted for loose shapes in chic shades, with a pop of colour or Lurex detail around the neck. I made a run of 50 jumpers in basic neutrals and sold them at my daughters school fair. Because when women try the clothes on, you just think, well, I should have done it a bit like this and the next time I'll do it in that colour. In 2014, I was 49 and getting back into work after eight years bringing up my children. Queen Elizabeth II was the constant presence in the lives of so many when her reign saw the world change dramatically. marielle wyse husband - kalimtrust.org I have far too many clothes! The insider beauty edit: cashmere designer Marielle Wyse - Get The Gloss 2,340 followers. Words: Vicky Mayer What made you set up the company? Socould you talk me through howthat dress goes from being anidea in your headto being on the website orbeing worn bysomebody on the street? Marielle Wyse: Depends what you call fashion really, I would say it has to be sitting at my sewing machine at a young age making things, in particular a tiered, rick rack trimmed, gingham skirt. another of whom is her husband, Andy, currently taking time . And they are scared that if they wear whatever they want it will be wrong. Fun, sophisticated, stylish and feel good. What would be the most valuable thing you could tell them? Copyright IN 2014, I was 49 and getting back into work after eight years bringing up my children. Sorcha:And if you were to speak to somebody who wants to set up their brand, what would youadvise them todo? Mumsnet carries some affiliate marketing links, so if you buy something through our posts, we may get a small share of the sale (more details here). Well, we're reissuing a jumper(we fitted it just a few minutes ago, actually!). As with anything,it'snot a foregone conclusion. The cushions were from a shop in the South of France I cant remember where but my husband wasnt very happy when I turned up with a load of bags The Love picture was done by my friend Charlotte fromDandystar. He is desperate for redecoration as he thinks its too girly. Credit: Sophia Spring; styled by Tona Stell Wyse wears: Rae ruffle-sleeve top, 195, and Celia jeans, . There wasa lean-to plastic home-built conservatory and mirrored wardrobes in the bedroom! e're findingpeopleare building their wardrobe withusso our natural move isinto outerwear and coats and tailoring. 2 for 1 wipes from Primark although this caused such a gasp when I told them this in Space NK that I had stop. But you know, we're back to a direct conversationwhich is good. I made a run of 50 jumpers in basic neutrals and sold them at my daughters school fair. Can your sweaters be worn by men too?At the moment I design for women but I have had many men asking for a mens range too so watch this space!What are your favourite designs?I love them all but I have a soft spot for my lurex designs. 30. Soits somethingnew for me. Micheline THERIAULT [11039] + 7904 M iv. From memory, the hooks were fromCox and Coxand the light fromBaileys Home & Garden. Find an item from a brand that really fits you and suits you and stick with it. Iampossibly thelaziest dresser known to man. Youdontsay thanks to Covid for much! Marielle:I'mreally proudof two things. Clothes were a pleasure. It'sas simple as that soI knowwe'vegot wonderful product. Marielle:Yes, soour online isvery,very busywhich isgreatandweveonlyeverdone just little pop-ups which are sampling-type things. Irealisedthere and then the enormity of the situation we were going to beinand Iknewwehadtocancelall of it, we hadto go direct-to-consumer. (modern). I get all these wonderful messages from women saying they feel so much better and they've found their love of fashion again which is just wonderful. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. Ive always loved cashmere jumpers, she explains, but never could find what I liked at the price I liked. Podcast: In conversation with Marielle Wyse, Founder, Wyse London - more2 On the other, they want to feel reassured that their demographic is special. Unrivaled Style, The Carlton Cannes Is The Best And Newly Renovated Address In The Cte DAzur, Penhaligons New Scent Solaris Is Created With The Sun In Mind, Rebecca Vallances Pajamas And Amenity Kits For Qantas Are An Ode To New York City, Fathers Day Gift Guide: The Best Quiet Luxury Looks For Dad, Reina Olga Join Forces With Valentina Ferragni Studio For New Capsule Collection, You Can Now Get Hollywoods Favorite Facial At Home, Thanks To This Potent Product Duo, 8 Celebrity Style Lessons From Cannes To Adopt This Summer. And is there aWyseMenscoming downthe line? The grey/gold one is one of my bestsellers: often people say the lurex thread is like wearing a bit of jewellery, as its close to the face. Founder Marielle Wyse has created the ultimate lust-pot of gorgeousness with her beautiful (and brilliantly-priced) cashmere designs (find out morehere). Their selection might include a 2,850 Raya sequined dress and a 1,950 Burberry trench (grandma would faint) alongside things you might actually buy, such as a Zara stripe knit for 26 or suspiciously similar 39 trenchcoat from H&M. Butso much of it is common sense andas long asyouapplysomesort of rationalthought toit,itmakes sense. If you havent yet discoveredWyse London, then youre in for a treat. Marielle's French mother gave her some invaluable beauty advice at a very young age. What exactly is ageless dressing? Who Is Marielle Wyse? - FAQS Clear Is it from peoplewalking down the street orfrom something else? Ten years ago she ended a 30-year career in teaching and her beloved aunt died. And as aresult,weretrying to play catch-up. Now,Marielle,it'sreally brilliantto have youhere,especially as I knowyou'reunbelievably busy with photoshoots and the new store whichI'msurewe'lltalk about later. But then again, maybe I wouldn't have tapped into the same market that I'm tapping into now. I wanted to make a feature of what is a box room, so I put that map up, which is endlessly fascinating. And whilewereon that topic, I knowyouvehad an insane year but what are you most proudof having achieved with Wyse? Thevision is very, very clear. And didyou have a plan for creating that team or did it happen naturally? I feel women want to look good and be lifted by what they are wearing, but they want it to be age appropriate and comfortable. I just needed inspiration. . While there, I found myself in an upmarket store, looking at a pale grey jumper. Latest episode 20.1 Marielle Wyse, fashion entrepreneur That is quite possibility the loveliest compliment. Today, we sell more than 5,000 jumpers a year and have just done an exclusive range for John Lewis. . Yes,it must be amazing. How To Own The Room | Podfollow During her pandemic Instagram Lives, she holds up garments and encourages feedback from customers and followers . And they look comfortable. And thenwe'reslowly going into accessories and stuff like that, but youhave todo these thingsslowly. I dont go for safe plain looks; everything I design has a detail: lurex threading, a metallic elbow patch, a sequin elbow patch or a rainbow stripe. 1-31 Catarina Moreira, Emmanuel Haven, Sandro Sozzo and Andreas Wichert No More Strangers & Music Waste present World Club - 1am . oranyonewhodoesn'tknow,in a former lifeMariellewas a documentarymaker for the BBCbeforemaking the leap into thebig,bad worldofdirect-to-consumerfashion when she foundedWysein 2014. Why Carole Middleton's 325 floral dress is the - The Telegraph And can you tell me whatstylesor productsyourelookingforwardto for AW21? Marielle Wyse, Founder & CEO, Wyse London - The Walpole We meet Marielle Wyse, founder and owner of luxury cashmere company Wyse London. The last three things you bought? Im also a big fan of the rainbow Breton, it reminds me of something I used to own and livens up any boring pair of jeans. The only way to get a look behind the scenes of the Saturday magazine. I always felt not in fashion. She remembers her own grandmother wearing a Jaeger stretch pant in olive green and matching crew neck. Marielle Wyse of @wyselondon is known for her velvet dresses and dazzling knits. Shedoesn'twantcheapand shedoesn'twant superexpensivebut she wants very wearable. MY LIGHT BULB MOMENT - PressReader Ba&sh for shirts and tops and jackets. In all honesty, theres nothing better. SoI understand fabric andthingslike that. So you do nod at these things gently. (It is a 150 cashmere scarf in ochre.). Everyone else was in Chanel, or lookalike Chanel. It became clear to me that I knew exactly what fortysomething mums like me wanted and I knew I could do it better. I love having pictures everywhere.. You never seem to get bored of looking at them. Its fabulous. I dont like things too plain and neutral so I knew I wanted some colours. Marielle:Oh yes. Not manypeoplewillsaythisbutI think itwas a bit thanks toCovid. I was a documentary maker at the BBC but gave up work when my kids were little then when they got a bit older I was looking for something I could do from home so I could still spend time with them. SoI just looked at everybody and I saidto cancelevery order because Ididn'tknow if thoseshopsweregoing toopen. On the one hand, over 50s wants to feel they can wear whatever they choose. Add to that a touch of lurex, or a sequin elbow pad from Wyse London Cashmere and youre off! I started at Elle magazine in the late 1980s, booking supermodels, flying girls on Concorde to shoots etc. My favourites are by Jerome Dreyfuss, Anya Hindmarch and Celine, plus a cute Topshop shopper, as well as a lovely boho Star Mela bag. Soit was completely and utterly selfish,really! I love it. I wanted a lovely open squishy sofa led space where we could all hang out together and chat together. I hoped this one would be different, but when I put it on at home, it wasnt quite long enough and showed my tummy. Facebook gives people the power to share and makes the world more open and connected. Trinny Woodall consistently champions the idea of ageless beauty and fashion, which is obviously hugely appealing to an ageing female population who dont want to feel as if they ever have to give up. I think that's number oneand number twois the team. On the brink of 50 myself, I realised recently that all those reliable grandma labels have either disappeared or only exist in some other incarnation: BHS (tanked in 2016), Debenhams (folded into Boohoo.com after liquidation in 2021), C&A (still operating in Europe but the last UK stores closed in 2001), Jaeger (now on sale at M&S). It was always something thatI wanted to wear so I had an idea of what the price point would be and what the design would be. Shewas so clear that themost important thing brandcan do isto fall in love with their customer. This autumn, Im returning to Paris to look for a shop within department store Galeries Lafayette. I loved them so much I bought 2 pairs! The rugs are either fromIkeaor a lovely shop calledDesign Vintagein Brighton. At 49 I decided more as a hobby to have a go at creating again, but this time it was jumpers! Similarly, its nearly 30 years since Arabella Weirs character in The Fast Show asked Does my bum look big in this?. How lockdown unleashed a thriving online market for colourful clothes Jeans: Seventy+Mochi, shirt: Finery, cardigan: Sezane, blazer: Hush, bag: jigsaw.
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