The talents and personalities of the campaign perfectly embody what a boss stands for today. About Lee Minho Lee Minho is a South Korean actor, singer, model, and businessman with multiple award-winning television leads since his 2009 breakthrough performance in Boys Over Flowers. After a record-shattering Milan Fashion Week event bringing in 4 billion impressions in just 4 days, where BOSS cast Lame for his fashion runway debut, an ambassadorship was formed to include two co-designed capsule collections. She rose to fame as a reality TV star and quickly parlayed her influence and skills to a lucrative career on the catwalk. Each of them has strategic partnerships and has co-designed capsule collections with BOSS. A refreshed consumer experience will be also unveiled on hugoboss.com with even more imagery, videos, and content. You will be redirected once the validation is complete. Meet HUGO and BOSS: HUGO BOSS welcomes the new brand world to cater to Grieder: The new logos have been designed to resonate well with the increasingly global pool of consumers, many of whom discover brands via social media and digital channels. Our Fall/Winter 2022 BOSS campaign explores these pillars of empowerment, as it delves deeper into what it means to be your own BOSS while partnering with a group of the worlds most influential stars. Can you describe a few key examples under these pillars: design direction, retail buys, store concepts, and Omnichannel messaging of what that will look and feel like with the new direction? These rooms, each a world, stand for an important message when one door closes, another opens. We are confident that we can return to a substantial EBIT margin of around 12% by 2025, translating into an EBIT CAGR of 6% between 2019 and 2025. HUGO BOSS Group: Whatever you do, #HUGOYOURWAY: HUGO embraces the power Your favourite item is back in stock. Discover Dioriviera Summer Capsule Captured by Ellen Von Unwerth. Mikael Janssoncaptures the new advertising campaign for HUGO. The #HowDoYouHUGO campaign, also shot by Jansson, features South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. The Belleville Area Chamber of Commerce and Presenting Sponsors; Meijer, and Autokiniton. Dieselstrae 12 Office Supplies. Baby & Toddler. Home Men's Fashion Campaigns Big Matthew & SAINt JHN Front HUGO Spring 22 Campaign. CEO Daniel Grieder breaks down the strategy behind the German menswear giants new brand campaign, and why hes splitting up Hugo and Boss.. Be sure to check out Boss new pieces and stay tuned for more excellence, per Future. A part of the company's CLAIM 5 growth strategy, the brands undertake a new, modern visual identity. 2022 The Business of Fashion. October 24, 2022 through November 5, 2022 November Post-Election Campaign Statement. Boss: The Scent Le Parfum 2022 Campaign (Hugo Boss) In this video: Jacob Elordi, Laura Harrier. The new #HowDoYouHUGO campaign, also shot by Jansson, stars South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. Shop these exclusive designs now! It is our aim to excite new and younger target groups and turn them into fans of our brands. 7. Hugo Boss Boss S/S 2022 Campaign #BeYourOwnBOSS Source: hugoboss.com Published: January 2022. The service requires full JavaScript support in order to view this website. Today, more than ever, it is important to go your own way, and this principle is the foundation of the HUGO brand platform. Editors Note: This story had been modified on 26 January at 12:50pm BST. Add it to your basket now and make it yours. The new campaigns show that the more relaxed style seen in September is now working its way into the Boss main collection. We will focus on dimensions such as fabric, fit, trims, function, and sustainability. Daniel Grieder, Hugo Boss's CEO since June 2021. Food & Beverage. Related: VICTOR NYLANDER FRONTS BOSS WATCH CAMPAIGN. A couple in real life, this is the very first time Akech and SAINt JHN are featured together in a campaign. BOSS Launches Star-Studded Campaign & Reveals New Brand Identity The new campaign also showcases newly differentiated branding for Hugo Boss main collection and diffusion line. models.com is using a security service for protection against online attacks. Latest; BOSS Reveals New Brand Identity. With his signature charisma, Xiao Zhan returns to the spotlight in a new campaign for Gucci. Boss' sales have rebounded sharply from 2020s coronavirus crisis, and even resumed growth above pre-pandemic . Maddie Ziegler stars in the campaign for Hugo Boss's relaunched "Hugo" line. Listen to the latest episode featuring Jordan Barrett available on all free podcast platforms. Rocking a HUGO tee, Big Matthew fronts the brand's spring-summer 2022 campaign. Trials and challenges, failures and successes experienced along the way are all crucial to growth and evolution. HUGO is a brand for young, unconventional, and progressive people who live life on their own terms, Daniel Grieder adds. These diverse perspectives are represented in the campaign by three unique rooms in the trademark brand colors of black, white, and camel. It Might Be Your Job Search Engine, Cheap Cleaning: The Smart Laser Robot Vacuum Our Editors Love Is 50% Off, Rolling Stone Unveils Capsule Collection With Streetwear Brand PLEASURES, More Than 200 Dead, 900 Injured in Train Crash in India, Cage the Elephants Matt Shultz Avoids Jail Time With Gun Charge Plea Deal, Trey Songz Accuser Sues Singer for $10M for 'Grabbing and Flashing Her Breast' at Pool Party, Metro Boomin Flexes His Superpowers With The 'Spider-Man: Across the Spider-Verse' Soundtrack. In 2021, he also attended the 75th annual MET Gala, cementing his role as a fashion power player. The luminary line-up continues to inspire as each shares their take on what makes a BOSS. High resolution images can be downloaded here: https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61bcd54986d4200009e0ff77. Hugo Boss has lost relevance over the past few years, and we are reclaiming our position now. Updates to clarify Miah Sullivans title. The videos range from familiar territory, like the rapper playing dominoes in Little Havana for the Holy Ghost video, to more out-there concepts, like the Wait for U video which sees Future cast as a toxic king (and Drake as his messenger knight). Health & Beauty. Where To Buy. In this new version, Boss will be firmly aimed at Millennials age 25-40 and Hugo at under 25 Gen Zs. Brand face, Big Matthew, and TikTok creator, Vik White, choreographed a dance challenge, #HowDoYouHUGO, which will be amplified by 60 TikTok creators to create buzz and engagement across these platforms. Thats why we donate to the HUGO BOSS Foundation with every purchase you make (excluding licensed products). In tandem, BOSS announces a strategic partnership with TikTok superstar Khaby Lame. The release is the first visual representation of this historic brand refresh. HUGO BOSS Group: #BeYourOwnBOSS_FW22 (Hugo Boss). At the same time, the Hugo brand also got the rebranded treatment with a new look for the first time since its last logo adjustment in the early 1990s. In addition, we focus on exceptional collaborations with brands or personalities who embody our brands or complement them in a new and unexpected way. No matter where you live or work, the network of BOSS dealers and distributors is there to help you purchase or service your snow and ice removal equipment. The revamped logo and marketing are only just starting to be rolled out. In addition to the global campaign imagery, different social-first content layers connected to the worlds of dance and music have been produced in the form of behind the scenes, interviews, and TikTok challenges. HUGO BOSS Official Online Shop | Menswear & Womenswear Check out now to make them yours. Grieder: We may optimize certain price points of select product categories in key markets, but we will certainly not lower prices across the board. Closing Date: November 28, 2022. TikTok sensation Khaby Lame stars in the new Boss. Lensed by Mikael Jansson, images feature dancer and actress Maddie Ziegler, model Adut Akech, and rapper SAINt JHN. Meet HUGO and BOSS | BMPlus - BusinessMirror After a record-shattering Milan Fashion Week event bringing in 4 billion impressions in just 4 days, where BOSS cast Lame for his fashion runway debut, an ambassadorship was formed to include two co-designed capsule collections. Courtesy of Hugo Boss. Privacy Policy Hugo Boss 2022 Rebrand BOSS and HUGO Label | Hypebeast January 26, 2022. HUGO is a brand for young, unconventional, and progressive people who live life on their own terms," Daniel Grieder adds. The Strategy Behind The Hugo Boss Rebrand | BoF - The Business of Fashion About Joan Smalls Joan Smalls is one of the highest-ranking models in the world and considered in the celebrated category of New Supers dominating the industry. Our ambition is to become one of the top-100 global brands, and with this, in mind, we introduced our Claim 5 growth strategy last year, based on five strong pillars: Boost Brands, Product is King, Lead in Digital, Rebalance Omnichannel, and Organize for Growth. HUGO BOSS Group: #BeYourOwnBOSS After 50 years, we have introduced a new logo for BOSS, as part of a true 360-degree rebranding. Check out now to make it yours. The #BeYourOwnBOSS campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Minho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt. The release is the first visual representation of . After amassing a series of mixtapes between 2010-2011, Future signed a major record label deal, which helped launch his own label imprint, Freebandz. By signing up you agree to receive content from us. Disclaimer Shot by Mikael Jansson, the campaign features big names like Kendall Jenner, Hailey Bieber, Joan Smalls, and Future. On the same day as the Boss refresh goes live, Hugo will push out its own campaign with over 60 TikTok creators commissioned to do a Hugo dance.. Grieder: The idea behind the collaboration with Khaby Lame is to increase our social media presence and address new target groups. The rapper stars in Boss' latest campaign, alongside Kendal Jenner, Khaby Lame, and Naomi Campbell, Pushin B: Future Teams Up With Boss for New Collection, FA Cup Final Livestream: How to Watch Manchester United vs. Manchester City Online, Fan Pit Stop: The Best Formula 1 Merch to Buy Online, F1 Live Stream: How to Watch the Formula One Racing Season Online, Having Trouble Finding Work? Photo by Mikael Jansson courtesy of Hugo Boss. HUGO BOSS | Official Online Shop | Menswear & Womenswear The fashion brand HUGO has added a contemporary layer to its branding for spring by collaborating with Big Matthew and TikTok creator Vik White to choreograph a dance challenge called #HowDoYouHUGO. Brand face, Big Matthew, and TikTok creator, Vik White, choreographed a dance challenge, #HowDoYouHUGO, which will be amplified by 60 TikTok creators to create buzz and engagement across these platforms. Kendall Jenner stars in the new BOSS campaign. Revamping the retail experience? Electronics. Jan 26, 2022 1:06PM EST How Kendall Jenner, Hailey Bieber & More Are Helping Hugo Boss Own Social Media Today By Stephen Garner Kendall Jenner stars in the new #BeYourOwnBOSS campaign.. In tandem, BOSS announces a strategic partnership with TikTok superstar Khaby Lame. HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. Grieder: As a brand, you have to constantly reinvent yourself to stay relevant to customers. Kendall Jenner, Hailey Bieber, and Joan Smalls join rapper Future in Hugo Boss newest campaign for its rebranded label, Boss.. Compared to 2019 levels, currency-adjusted sales for Boss grew by 10% while Hugo posted growth of 23%. Add it to your basket now and make it yours. The advertisements showcase models Kendall Jenner, Joan Smalls, Hailey Bieber, and German runner Alica Schmidt.Photographer Mikael Jansson captures a series of dynamic studio images with the cast. About Us Credits for this video: Karim Sadli (Photographer), Alexandra Reghioua (Creative Director), Beat Bolliger (Fashion Editor/Stylist), Damien Boissinot (Hair Stylist), Lacy Redway (Hair Stylist), Lucia Pica (Makeup Artist), Jordan Robson (Choreographer . He is one of the most successful and influential figures in hip-hop, with a notable influence on the sounds of trap music. One or more items in your wishlist are currently on sale. Theoretically, Boss would be their go-to. All Rights Reserved. In Hunger magazine's latest issue, British actor Will Poulter graces the spotlight and advocates for mental health. A part of the companys CLAIM 5 growth strategy, the brands undertake a new, modern visual identity, with a focus of millennials. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. "With the branding refresh and the release of the star-studded campaigns, we are ushering in an entirely new era for BOSS and HUGO. Skip main navigation. The move to more clearly delineate between its two sub-brands with both of them abandoning the Hugo Boss moniker, which will now be used for the company, but not its product lines goes against the prevailing wisdom, seen at brands like Burberry, Armani, Dolce & Gabbana and Versace, who have worked to streamline their brand architectures and unify lines under a single brand in recent years. (Hugo Boss). Will product prices rise or lower in Boss and Hugo, respectively? 2023 Fairchild Publishing, LLC. His rise to fame came during his time with musical group Kard, after which he announced various solo ventures including a debut single album. 127 were here. Kendall Jenner stars in the new #BeYourOwnBOSS campaign. . AOC Men Men's startpage New In All New Arrivals Clothing Shoes Accessories Clothing All Clothing Essentials Polo Shirts T-Shirts Shirts Jeans Shorts Trousers Suits Mix & Match Suits . To announce the new brand identity, German fashion company HUGO BOSS has launched a star-studded global campaign for its brand BOSS. The #BeYourOwnBOSS campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt. BOSS Reveals New Brand Identity - DSCENE Your favourite item is back in stock. As an amateur, Joshua represented England at the 2011 World Championships super-heavyweight division, winning a silver medal. Im glad my fans enjoy and appreciate the music thats what I do it for.. Its not clear where that leaves Boomers and Get X who appreciate the brand. The star-studded lineup features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future . We are thrilled to be the first fashion brand in the world as BOSS to work with him. The campaign will be activated worldwide across all consumer touchpoints, leading with social as well as major out-of-home advertising going live in 35 metropolises worldwide. The creative release is the first visual representation of the brand refresh. In department stores, where Grieder anticipates a major comeback in upcoming quarters, he says the new branding will allow Hugo and Boss to occupy separate locations with more relevant adjacencies, without confusing customers. , . Fresh off the release of the BOSS advertisements, HUGO by Hugo Boss unveils its spring-summer 2022 campaign. What consumer is Boss/Hugo courting respectively right now? All rights reserved. Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery. BOSS authorized dealers have genuine BOSS parts and accessories on hand to help maintain your BOSS products - learn more about the dealer advantage. The release is the first visual representation of this historic brand refresh. Unleashing their wild side with Hugo Boss - Influencers Yna Sosa and Garett Flores rock edgy with Hugo Watch Class meets edge - Mister International 2022 Lukanand Kshetrimayum shows off his . Hugo Boss is set to launch a star-studded campaign Wednesday as part of the German tailoring giants latest bid to refresh its image for a post-pandemic world that has hastened the decline of suiting and other formal office wear. Going into a shoot I like to walk in with a clear mind so I can take in the experience, the garments, and give my best, he says. The following year she was photographed for VOGUE and landed her first cover a few months after that. The new generation of consumers expects seamless experiences, and we aim to ensure this across all consumer touchpoints. Hugos new faces are models of individuality and self-expression. Both new logos feature a notably bolder graphic typeface aimed at conveying a contemporary look and impactful visual experience, according to Hugo Boss. Find out more about the HUGO BOSS Foundation. High resolution images can be downloaded here:https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61bcd54986d4200009e0ff77. Future shared exclusive behind-the-scenes images with Rolling Stone from his Boss photoshoot. Hugo Boss campaigns generate record breaking social media engagement The HUGO brand also sports a new look for the first time since its last logo adjustment in the early 1990s. GermanyTEL +49 7123 94-0FAX +49 7123 94-80259CONTACT FORM, https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61bcd54986d4200009e0ff77, https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61e173cc90a53800098c4fb1, UK Modern Slavery Act / CA Supply Chain Disclosure. In this context, our core brand, Boss, addresses the millennials. . I was approached with one opportunity that has now turned into a potential partnership with one of fashions most luxurious fashion houses, he says, hinting at a rumored forthcoming collection with the brand. BOSS's Spring Summer 2022 #BeYourOwnBOSS campaign fully situates them in the millennial market. This means that four out of five of our stores will be renovated in the next few years. This 360-degree campaign will be activated across all channels, leading with TikTok, as well as with guerilla marketing, painted murals, and bus and tram coverage in several cities across the globe. HUGO BOSS releases star-studded campaigns for BOSS and HUGO Where to Buy | BOSS Snowplow - bossplow.com Contact Find out more about the HUGO BOSS Foundation. Empowerment and Determination:The path to being your own BOSS is not smooth or easy. Delving into the more personal, emotive, and thoughtful aspects of being a boss in todays world helps us connect in a more concrete and tangible way to millennials, Daniel Grieder elaborates. Todd Snyder And the move to include models who are also artists, athletes and television personalities could help the brand to make a bigger splash than relying solely on fashion models. Discounts average $22 off with a Hugo Boss promo code or coupon. Submissions Branded jackets, hoodies, and knits stand out for the color and black and white portraits. METZINGEN, AUGUST 03, 2022 A platform for self-expression, HUGO continues to encourage and empower every individual to be who they are, create their own look, and stay true to themselves. All rights reserved. Gigi Hadid, center, walks in the Hugo Boss spring 2022 show in Milan an ode to baseball, not suiting. But the brand still has a long way to go to shift perception from a purveyor of premium suiting and other dressy office wear staples to one that can supply millennials with laid-back silhouettes adapted for a world transformed by the casualisation of fashion and the rise of work-from-home. In line with the companys CLAIM 5 growth strategy, both BOSS and HUGO undertake a new, modern brand identity focused on a younger and more global demographic. A new podcast Journey into the lives of inspiring people in a new podcast: Behind the BOSS. Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Hugo Boss is making an executive decision. Valerio Mezzanotti for The New York Times By Andr Wheeler Published Jan. 26, 2022. He enthralls millions of fans with his authentic and fun way of taking things easy. Fourth-quarter sales in 2021 grew 12 percent over the same quarter in 2019. METZINGEN, Germany, Jan. 28, 2022 /PRNewswire/ -- HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded . I Never Liked You was a personal release for me, says Hendrix. Join us for a special Masterclass, as BoFs luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Herms Best-in-Class Leather Goods Strategy. Great news! He released his first album, Collection One, in March 2018. Like a BOSS! The multi-platinum rapper has just been announced as the star of Boss Fall/Winter 2022 campaign, which delves deeper into what it means to be your own Boss by focusing on empowerment and determination. Future stars alongside fellow A-listers including Kendall Jenner, TikTok creator Khaby Lame, supermodel Naomi Campbell, and South Korean singer and actor Lee Min-ho, who all inspire with their stories of what it takes to be your own Boss while showing off new pieces from the brands Fall/Winter 2022 collection. American model Kendall Jenner, American rapper Future, and South Korean actor Lee Minho some of the worlds biggest stars stay on for the next chapter of the campaign. BOSS reveals an all-star cast tapped as the collective faces of the Spring/Summer 2022 #BeYourOwnBOSS campaign. We want to hear it. Filing Deadline: October 28, 2022 November Election Late Contribution Reporting Period. Last week the company released preliminary figures for the fourth quarter of 2022 and the full year. Jan 26, 2022 0 Hypes 3 Text By Avon Dorsey In this Article HUGO BOSS Legacy fashion house Hugo Boss has announced that it will simultaneously launch two star-studded global campaigns to. The CEO of Hugo Boss AG,Daniel Grieder, believes that going your own way is more critical now. Check out some of our favorite menswear stores and brands.H&M Those moves aimed to eliminate parallel cost structures, harness shared marketing heft and combat a less-exclusive positioning resulting from discounting in their secondary lines. The portrait-based series was shot by fashion photographer Mikael Jansson and shot on sets around the globe with celebrity lineup including Future, Hailey Bieber, Kendall Jenner, Joan Smalls, and more. Dieselstrae 12 In its spring-summer 2022 campaign #HowDoYouHUGO,HUGOemploys a dramatic red and white color palette. It is our aim to excite new and younger target groups and turn them into fans of our brands. The LVMH watchmaker has reached milestones in brand transformation, said chief executive Frdric Arnault in an exclusive interview with BoF. An actual couple in real life, this is the very first time Akech and SAINt JHN are featured together in a campaign. Kendall Jenner, Hailey Bieber Front New Hugo Boss Campaign - Footwear News Campaign Finance Services - About Us Now everything is allowed as long as its modern and sophisticated, he said. So, we had a very good start. Grieder: Our target to double sales to EUR 4 billion by 2025 implies a strong CAGR of 16%, taking 2020 as the base year and 6% compared to the pre-pandemic level of 2019. Schmidt was also part of the German relay squad at the 2020 Summer Olympics and dedicates her life to sports and fitness.About Anthony Joshua British boxer Anthony Joshua is a two-time world heavyweight champion, having held the WBA, IBF, WBO, and IBO titles for the last 3 years. Take a look atBoss latest pieces at HugoBoss.com. "Today, more than ever, it is important to go your own way, and this principle is the foundation of the HUGO brand platform. While the split will result in two distinct labels, Boss and Hugo, its not the first time the brand had derivatives of the main brand Hugo Boss. Gigi Hadid walked the runway for Hugo Boss's collab with Russell Athletic in September.
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