A total of four courses over a three-year timespan is required to complete any given Emory Executive Education certificate. By continuing without changing your cookie settings, we assume you agree to this. With technology driving corporate growth across virtually every industry, Emorys popular Digital Skills Certificates help prepare individuals for some of the most in-demand jobs. Marketing Marketing serves as Emory's central brand steward. After successfully completing this certificate, students will be able to: To receive the certificate, students must: This Digital Marketing Certificate is designed to provide graduates with a solid foundation for building and launching better multichannel campaigns. The goals of this course are: 1) to help you gain an understanding the communications mix and its role in the development and implementation of strategic brand strategy; 2) to help you gain firsthand skills in developing an integrated marketing communications campaign for an organization, including market and customer analysis, determining . For the seasoned professionals, Zimnik said they get a digital skills makeover, building on what they know and ensuring they have functional knowledge. In the course of providing you with Web-based services, Emory Continuing Education (ECE) collects and stores certain information automatically through our Web sites. Three Must-Have Skills for Digital Marketing Professionals, The Future of Work: Analysts Estimate Fewer Jobs and More Tech in Tomorrows Job Market, New Summit at the Hatchery Focuses on Public Health Innovation, Innovation Inspiration: The Hatcherys Micro-Grant Success Stories, University Incubators Provide New Growth Opportunities for Startups. This is the time to dive-in. This is designed for both expert and generalist practitioners aiming to improve their career paths even further. Pathstream Certificate Programs - Pathstream Keep reading to learn more about our online programs. Any changes we may make to our Cookie Policy in the future will be posted on this page. Identify market segmentation and target personas, appropriate marketing channels, KPIs and marketing objectives. Weve found that students who follow our suggested course schedule are much more likely to earn the certificate. Find tools for university communicators and marketers including logos and guidelines, our editorial style guide, video standards, and . Emory University's Digital Marketing Certificate focuses on three essential skills every digital communications specialist should have to be competitive in today's job market. For these folks who understand traditional communication, who understand how to tell a brand story, once I can get them feeling confident with digital tools, everything just comes alive, Zimnik said. If your business advertises on Facebook or Instagram, you may want to become a Meta Certified Digital Marketing Associate. UW System campuses to launch 11 new online certificates and one master The 15-week program is a comprehensive, online crash course in modern marketing. . You should expect to spend 10 hours per week getting through the coursework. Zooming out, students also learn how to manage every component of a digital marketing campaign, looking at data to optimize content and iterate on strategy. https://www.salary.com/research/salary/benchmark/marketing-specialist-salary, https://drive.google.com/file/d/1xzHX3BlOhjc16CwNGFbcvbMBqiYtbPv7/view, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm, Describe digital marketing concepts, strategies, and career roles, Utilize storytelling as a success strategy in brand marketing, Write a marketing brief to manage a campaign, Use industry apps for project and content management, Write goals and KPIs (Key Performance Indicators), Develop a UVP (Unique Value Proposition) and BPS (Brand Positioning Statement), Develop an audience segmentation strategy and market competitive analysis, Launch a multichannel marketing campaign using organic and paid plans, Utilize the basics of web and channel analytics to develop reports, Create your marketing portfolio with associated case studies, Prepare for the OMCA (Online Marketing Certified Associate), the URL of the Web page from which you came to our site, which software you use to visit our site and its configuration. Learn more about the Communications and Marketing teama broad spectrum of experienced strategists and creative thinkers. Many experienced digital marketing professionals also take this certificate to refine their digital skills, but no prior experience is required or expected. Fundamentals of Graphic Design Certificate. Marketing combines data insights with leadership action. This is the time to dive-in. This course will give you a deeper understanding of the role social media plays in a digital marketing strategy. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). For example, you might do all your work over the weekend or space it out throughout the week. Students must identify a brands value proposition, think of ways to differentiate a companys offerings from competitors, and then map this marketing strategy to an actionable plan. New Marketing Analytics Certificate Program through Executive Education In 2020, more than 3.6 billion people were using social media each month, and by 2025, this number is projected to grow to4.4 billion. This certificate program is aligned with the Facebook Blueprint Certified Digital Marketing Associate exam. The graduate-level Digital Marketing certificates offer two options for industry professionals wanting to stay ahead of these trends while elevating their careers in digital marketing. Know More. They can also develop advertising campaigns using Facebook Ads and other tools. Learning about Digital Marketing at Emory This Week's - LinkedIn Beyond that are a set of more defined roles in the field with advanced skills in high demand. For more information about the ECE Digital Marketing Certificate course,click here. We use the information to compile reports and to help us improve the website. Marketing | Emory University | Atlanta GA Using strategy and skill, Communications and Marketing works to advance and protect Emory's brand and reputation across a broad range of stakeholders through integrated, strategic communications. Sometimes young professionals need to back up a little bit and see the value of storytelling, the value of building off of their relationships and life experiences and apply what they do so well as a human being to what happens with brands.. Certificates | Emory University Goizueta Business School Student Login Students can create accounts, reset passwords, and log in to our registration system to enroll in courses using the link below. After completing the class, she said some students find their dream jobs, some transition to a new career, and others have even started their own marketing companies. Courses will open and close on a specific start and end date, after which youll no longer be able to access the course or submit projects for grading. Students who follow this schedule are more likely to earn the certificate and get more out of the course by spreading out their workload, and our instructors often provide weekly nudges to keep you on track. Users should read the privacy statements at these sites to determine their practices. We've detected that your browser has JavaScript disabled. Assess the performance of different marketing channels for a company. Students must have a high school degree prior to take this program. This statement explains how we use cookies on our website. Expect to spend 10-15 hours a week, with individualized support along the way. Digital Marketing: Build and Launch Better - Emory University Participants immerse themselves in the frameworks of marketing strategy, learn the nuances of social media marketing, and get a 360-degree view of campaign management and optimization. In this intensive, fun, and flexible Digital Marketing Certificate, students will learn the essentials to prepare for an entry-level or advancing career in the field. Learn more about our brandthe compelling, distinctive, and authentic brand narrative for Emory and its schools, units, and programs. To pursue a potentially life-changing role, graduates can promote their certificate and new-found knowledge, skills, and experience to potential employers or clients alongside a marketing portfolio that will help make their case as a strong candidate. Atlanta, GA 30322, Digital Skills Certificates equip learners with in-demand skillsets, which includes a module to help students prepare for the CAPM exam, and to help prepare for the Salesforce Administrator exam, Tableau Data Analytics certificate program, Women in Leadership Program Grows Future Innovation Leaders, Emory Tech Bootcamps Build Skills for IT Learners. Leadership Certificate | Emory Executive Education | Emory University The course teaches students to leverage social platforms to engage customers, increase brand awareness, and drive sales and sales leads. In essence, the Digital Marketing Certificate pairs modern skillsets with fundamental strategy. Google Analytics is a cookie-based analytics program that uses cookies to track website activity. There are no set times or classes when you need to log in. Zimnik said students need to know what works and what doesnt for themselves. Youll learn how to create a comprehensive digital marketing plan for a company of your choice. Emory University Academic Innovation works with changemakers across the university to explore new ideas, to learn new skills and ways of working, and to harness the power of innovation and entrepreneurship. Digital Marketing Certificate - School of Continuing Education Concentrations will include courses such as: Stay tuned for more informationon these and other exciting, innovative digital marketing concentrations. Its a magic sort of equation, where we bring in the traditional concepts with the new digital skills, and youve got a perfect blend that makes somebody who is highly competitive in the industry.. JSESSIONID: This cookie is used by the application server to identify a unique user's session. Emory Continuing Education has partnered with Pathstream to deliver this online program - The Digital Marketing Certificate is a flexible program that can be completed in 6 months. 2635 Century Pkwy NE Master industry-relevant skills that are required to become a leader and drive organizational success. ECE does not govern the privacy practices of these external sites. Certificates for Degree-Seeking Students - Rollins School of Public Health Analyze a business using the 4Ps, SWOT analysis and other marketing techniques. Zimnik said the best part of teaching the course is to watch her students gain confidence and succeed. The bond rating agency Moody's last week downgraded AU Health's . This partnership between Emory University and Georgia Institute of Technology allows students to earn a BA, BBA, or BS in any of Emory College's or Goizueta's majors, and then students transfer to Georgia Tech to deepen their focus on engineering. Learn from industry experts to increase your skills and knowledge within the digital landscape. Complete all the courses successfully to obtain this recognition from Emory University Goizueta Business School. These course exercises are always really instructional, but then I allow students to pick an actual, real-world clientwhether its themselves, somebody they know, or their employerand turn what theyve learned into a real-world marketing plan.. According to Statista, Facebook is the most popular social media platform for marketers, followed by Instagram. For Universities. All of our web pages use "cookies". If you have any questions about our Privacy Policy, please contact us at 404-727-6000. They are able to develop comprehensive digital marketing plans and analyze performance using Google Analytics. Earners of the Digital Marketing Certificate have gained foundational skills necessary for marketing roles across a range of companies. . This demand in digital is what drivesEmory Continuing Educations Digital Marketing Certificatecourse. Emory University Trademarks An Emory University trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with Emory and can be distinguished from those of other . This makes social media a critical part of any digital marketing strategy. The various ECE web sites link to Internet sites and services outside the administrative domain. Presently there are not enough candidates to fill all the many digital marketing roles needed in the field, especially in major metropolitan areas. 8 Digital Marketing Certifications to Increase Your Potential Marketing serves as Emory's central brand steward. Designed for executives, team managers and leaders in organizations of all sizes, this program will help you better navigate the intricacies of a complex organization, think from an organizational perspective instead of a functional one and increase your resilience as a leader. Online Education Programs Offered from Bisk's Partner Universities Badge earners are versed in digital marketing concepts and strategies, storytelling as a blueprint for branding, and multichannel campaigns including marketing briefs, goals, KPIs, messaging, positioning, audience segmentation, competitive analyses, and analytics reporting. Complete a 3-course certificate program in digital marketing, Complete a curriculum of project-based assessments that demonstrate proficiency in digital marketing. The list below identify the cookies we use and explain the purposes for which they are used.
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