So, Chinese consumers prefer whitening products to tanning creams. The issue is our skin is also covered in helpful, friendly bacteria that many cleansers wipe out. Thats why doing partnerships with KOLs is a good strategy to gain visibility on the market and win Chinese trust. In the first half of the year, clean beauty brands also saw sales on the site increase by over 600% compared to the same period last year, while the number of brands in the category doubled. But then I still have to ask knowing the horrors that country puts its animals through for so many other companies, should we be ok with ours being produced there at all??? This way, apart from letting customers know about your brand, you will also get some insights and advice for improvement. As the third-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-quality products. This happens when the Chinese government removes products from the shelves to test them on animals. Due to their culture and the several scandals related to hygiene in China, these kinds of natural products are gaining more and more attention. Chinese people living in big cities are submitted to pollution and dust. Simple is a particular case, because although they do not currently sell in China, they open themselves up to the possibility in the future. ", "Working alongside PETA scientists, Aussie took careful steps to ensure that its products are never tested on animals in Chinaa country notorious for its animal-testing requirements for cosmetics. Founded in 2003 by esthetician Janna Ronert, Image Skincare prioritizes science over fads, results over trends. This is a great site. For the past few years, many big brands have been getting certified cruelty-free by PETA. According to the specificities and particularities mentioned earlier, you can focus on the following products: cleanser, lotion, toner, mask, etc. Over the years, beauty products are now part of their daily routines, and taking care of themselves is much more important than twenty years ago for example. Guide to Selling your Brand on China Cosmetics & Beauty Market Give a gift that's just their style. Image Skincare Review - Must Read This Before Buying - Honest Brand Reviews Douyin has greatly contributed to the development of the Chinese market in terms of innovations, new technologies, and means of communication. Can you please explain to me by email possible, as Ive gathered up all of my NYX, Too Faced, Urban Decay, LA Girls, LA Colors name ( Quite a HUGE lot) to bring back, when I saw manufactured in Taiwan on the back of several of the packages. Email . Image Skincare founders Janna Ronert and Marc Ronert decided to enter the beauty market in China, with a recent boom of clean beauty among health-conscious consumers. Here are a few skin care brands to add to complement your list: alkmene (for acne prone skin), aldoVANDINI (smells good, looks gorgeous), numis Med (ph5.5 for sensitive skin). How to shop cruelty-free at drugstores, Sephora, and more. For best results, take one shot and follow it up with a glass of water. Baidu is a whole ecosystem of platforms, that is very helpful for building brand awareness and good e-reputation. It also involves not selling in China, and not testing on animals where required by law. You should also prepare special packages for events such as the Chinese New Year, Mothers Day, Valentines Day, Christmas, and of course, Singles Day (also known as 11.11). Cosmetics market value in China 2013-2023. This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. For their skincare routine, Chinese consumers are using several products to exfoliate, wash and take care of their skin. If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. Your email address will not be published. I am the owner of company LEKO ESSENCE d.o.o. Although the natural cosmetics market is still rather small in China, its growing fast and its predicted to be one of the main trends in the upcoming years, as we can observe in the West. Based out of Florida, the brands products are sold in treatment centers and spas in over 60 countries. "The brand has worked with PETA to ban all tests on animals worldwide, including in China, where animal testing is required for many products. In fact, Chinese consumers have some particularities that are beneficial and lucrative for cosmetic brands: While in Western countries you will be able to find numerous products according to different types of skin, you will find products for the same type of skin in China, as the majority of the population kind of has the same one. Building off this momentum, Shiseido recently debuted two prestige skincare lines in China, the Ginza and Baum, in addition to . In January, it also launched a dedicated flight route between Europe and China to support the shipment of niche perfumes. This means they will be able to sell in stores in China without their products being tested on animals beforehand. Even though foreign brands are leading the Chinese skincare market, domestic brands will not stay inactive. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. Attracting hundreds of international companies every year, the Chinese skincare market is the second-largest in the world, and its growth is not likely to stop in the years to come. The global sunscreen market is expected to expand to 81.7 billion yuan in 2020, whereas the Chinese market will reach 9.9 billion yuan, accounting for 12.2% of the global market. IMAGE Skincare does not allow customers to use Afterpay or ZIP for subscriptions. It's not confirmed whether or not Secret is sold in China. Advertisements are everywhere in China: on the bus, metro, train stations, buildings, stores, commercial centers, bakeries, and so on. Thus, you can adapt your products to the Chinese market in the following areas: In order to regulate the oil production of their skin (which is one of their priority), you can put ingredients that will reduce the production of oil as well as hydrate the skin. In short, just because a beauty product is made in China, does not mean it's tested on animals. People still need skincare, and I think it will be very successful,' said Janna Ronert, the founder of Image Skincare, recalling the moment Image Skincare decided to debut on the platform in July last year. Text IMAGE to 60419 to get information on promotions. Thank you. Euromonitor forecast sales hitting $181 billion, largely driven by the Asia-Pacific market, where consumers are increasingly self-educating themselves on active ingredients. Gold Bond has never tested on animals and does not sell to China according to their website. Those numbers are even more impressive when compared to the rest of the world where the global average rate was 5.8%. All US shipping times are listed below: Image Skincare accepts returns on unopened and unused retail-sized products within 30 days of purchase. This transformative and innovative skincare comes in 1.0 fl oz for $100. In fact, following several scandals from domestic brands, foreign brands are considered of higher quality, and the majority of the population thinks that foreign skincare products are more reliable than local ones. When we turn 20, our collagen clock is activated, and we start to produce 1% less collagen each following year. Best China Beauty Brands You Need In Your Beauty Collection Physician-formulated, their range of products helps users solve a number of skin concerns and restore confidence. Our company Balade En Provence, has a vegan portfolio of skin and hair car products. The 1.7 fl oz product is only available from a licensed Image Skincare professional. This has presented Western niche beauty brands, including Filorga, Farmacy, Skinceuticals, Martiderm, Supergoop and Drunk Elephant, an opportunity to grow their customer base. Having an official account on social networks is mandatory when implementing your brand in China! These brands are listed as "not cruelty-free" on our list. We offer a free consultation to get to know your brand and think of the best strategy to enter the Chinese skincare market. According to the specificities and particularities mentioned earlier, you can focus on the following products: cleanser, lotion, toner, mask, etc. Get $109+ worth of cruelty-free and vegan skincare, makeup, and hair care for as low as $34.99. One ecstatic user had this to say about the face wash: Love love love this product! IMAGE Skincare carefully selects all the ingredients that go into their products and exclude any parabens and other harmful ingredients. In China, children's cosmetics are defined as those for children aged 12 and under. Bonus: How to find out if a brand is cruelty-free. The cleanser has a refreshing, tingly sensation thanks to menthol, helping to cool irritated and acne-prone skin. This affects our entire bodies, resulting in wrinkles, sagging skin, and aching joints. They're currently in our grey area. And doesnt irritate sensitive skin.. However, the process is kind of the same as Tmall, and it will be difficult for smaller companies to be allowed to sell on JD.com. It accounted for 90 million yuan as of 2020. They are also more open to Western influences and prefer to invest in quality products than several local products. In China, more women are joining the workforce, thus driving the instinct of looking good in the workplace. The ILUMA intense brightening serum absorbs quickly into the skin, reducing redness and improving sun-damaged skin. Your email address will not be published. This channel of distribution has become a lever facilitating purchases for individuals. New. It also offers a live-streaming service, which generates crazy sales in the skincare market in China. They own the Kendo group, which I consider to be their "cruelty-free branch": Kat Von . As a Digital Marketing Agency established in China for more than 10 years, we were able to break through the Chinese market, helping hundreds of foreign brands enter the Chinese market. Indeed, the brand offers high-quality products and premium products. Tmall is the most popular e-commerce website in China. International brands are eyeing business opportunities as the . If you cant find the product you want in store, mention your interest to the store manager. The company created the "Clinique Computer," a non-electronic display box with sliding knobs that helped customers pinpoint their skin type. Among the best-selling skin whitening products in China, P&G's high-end skincare brand SK-II remain one of the most lauded. China has in fact relaxed its animal testing laws, but the fact remains that in 2019, . New. You can balance and cleanse away with a 6.0 fl oz bottle of this product for $32 on Amazon. If you return your product after 30 days, a 20% restocking fee will be deducted from your refund amount. Launched in 2016 and developed by the Chinese tech firm Beijing Bytedance, Douyin quickly became one of the fastest-growing short video apps in China. Some companies have already jumped on the trend of skincare to gain market share in the sector. IT Cosmetics Bye Bye Under Eye Bags Treatment. We offer products that are paraben-free and are without the use of . Clean beauty products have gained traction in China as the coronavirus pandemic made consumers more health-conscious. The products are paraben-free, made in the USA, and arent tested on animals. JD.com has a wonderful catalog of products, from fresh grocery foods to high-tech and new technologies-related products. This is why all the celebrities and KOLs you will on TV and ad have extremely white skin. Other Image Skincare products enjoy generally favorable ratings on the official website: A comprehensive Image Skincare review on Everyday Health provided information on the authors personal experience of using a few of the brands most notable products. The fees are indeed much less expensive than on Tmall, and the price is also very cheap. Today, Image Skincares line of cutting-edge treatments has won numerous awards and is trusted by over 20,000 skincare professionals around the world. Includes the complete and updated list of 350+ cruelty-free brands. IMAGEs plant-derived The MAX stem cell serum stimulates cell production in our skin, creating new, fresh cells for a more youthful appearance. PETA-approved brands claim to bypass pre-market animal testing in China, which is true. Only "general" cosmetics will have the option to bypass animal testing. A guide to the new animal testing and cosmetics laws in China However, it is important to take into account that the Chinese market is way different from western countries, and the market is evolving at a faster pace. You have to know that in order to promote your products, one of the best ways to attract consumers and increase your sales is to partner with a KOL (Key Opinion Leader). Founded in 2013 by Charlwin Mao and Miranda Qu,Xiaohongshu() also known as The Little Red Book and RED, is a social media and one of the worlds largest community e-commerce platforms. But the big problem here, in my opinion, is that PETA approves brands that sell in China as cruelty-free. Our product free alcohol,petroleum,pesticide,herbicides, additive,preservative.and NO ANIMAL CRUELTY. My question is, does nobody really care about testing parent companies anymore? Several skincare products are launched every day in China. The brand is already very present on the Asian continent, which represents 19% of its total sales. I just dont get it. Click here to claim your box. Since 2010, the skincare market has registered steady growth, following the rising use of e-commerce platforms and Chinese consumers increasing purchasing power. Introduction to the Skincare Market in China - Cosmetics China The process is long and fastidious, and the fees can be considered too expensive for smaller companies. All of these hard-working ingredients come together to hydrate skin, making it look more supple and improving elasticity. All new products Dove will launch in China in the future will not be subject to animal testing by Chinese authorities. (other new about LOreal). There are many ways to do it, but one of the most effective is to promote your brand on Chinese social media platforms. The fees are indeed much less expensive than on Tmall, and the price is also very cheap. The Chinese cosmetics market is expected to record a value of US$87.64 billion in 2025, increasing at a CAGR of 6%, for the duration spanning 2021-2025. Limited stock available - don't miss out! Vitamin C is also proven to brighten skin, rejuvenating it for a luminous, youthful appearance. They are partially made with organic, natural ingredients. Already the biggest in the world, the Chinese men's facial skincare market is forecast to hit 12.5 billion yuan ($1.90 billion) this year - and expand 50% to 18.5 billion yuan in 2025, research . Following numerous scandals about Chinese brands, Chinese consumers tend to trust foreign brands more than local brands. Launched in 2008 by the giant Alibaba, Tmall is mainly focused on big companies. It should be soft and soap-free in order not to irritate and attack sensitive skin. You will then be able to advertise effectively your products in the Chinese market. Douyin was able to break ground in terms of marketing strategies and communication between brands and consumers. Also, the brand was building an authentic connection with the consumer via Alibabas digital marketing tools like Tmall U Try, which invites consumers to try products before buying them.
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