Ashley Thompson is the founder and CEO of MUSH. But why oatmeal? Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. 7 talking about this. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. Follow your gut and dont be scared. The company wanted to be worldwide and wanted to give a healthy lifestyle to all individuals, they have a motive of changing the world with their product by making the world fit. As it is sugar-free, No cooking is required meal which automatically increases the customer market. Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion. This process creates a product with the consistency of a pudding, that is more nutrient dense than traditional oatmeal, which has had lots of its vitamins and minerals cooked off. MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. Mush started its journey in 2015 to provide a healthy and nutritious lifestyle, especially to busy individuals. Oats contain a special fiber called beta-glucan which has been implicated in lowering cholesterol, Monica Auslander Moreno, MS, RD, Nutrition Consultant for RSP Nutrition, previously told Well+Good. Made with clean ingredients to give you natural energy. Oats soaked overnight and hand crafted with coconut milk or almond milk. Check out Amazon Launchpad for the most amazing offers! It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. The hope is that you'll add value to their life, and them to yours. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. This article "MUSH (Overnight Oats)" is from Wikipedia. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. The business partners believed the industry needed to shift, and so they created MUSH to bring more wholesome, nourishing products to busy professionals, athletes, and all those looking to eat healthier (via Shark Tank Tales). At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. Each container was promised to be rich. As a teenager, her older sister was diagnosed with Type 1 diabetes. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. What should a failed startup founder do next? Mush Oatmeal features an excellent 75 days of shelf life. Devils Advocate Theory: Does It Help Organisations? MUSH Co-Founder & Blair Alumna Ashley Thompson Returned for Society of Skeptics Paula Hong '16 October 22, 2021 8:48 AM Ashley Thompson '08 co-founded MUSH in 2015 with the conviction that convenient, delicious and nutritious food can elevate the world in powerful ways. The idea is to make oatmeal more accessible. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. Crossfitter Noah Ohlsen has also endorsed the product, stating, "I have been eating their overnight oats with my breakfast EVERY DAY for quite some time your future would be better with MUSH" (both endorsements can be seen onMUSH's website). The pair started out with Thomas working from London and Thompson from NYC, and, interestingly, they found that Americans were generally eating more processed, unhealthy foods than their English counterparts. MUSH | About MUSH You can also find the Mush on Whole grain, CVS, and 7-11 stores. but not on the integral health of their own. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. We offer a wholesale program for verified businesses. Asked what their decision will be, Kat thanks all of them for their offers before deciding to go with Mark. Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. MUSH Ready-to-Eat Oats: Is This Delicious Breakfast Snack Worth - Yahoo Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. Rich in protein and fibre. Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. MUSH "I've been following my heart and gut to success," says Thompson. Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. Everything you need to know about MVP, Alpha, and Beta? Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Simply choose a product and select the Subscribe & Save option to save 10%. As one thing led to another, they found themselves focused on the topic of oats. Mush Oatmeal improves insulin and reduces cholesterol. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. Our purpose is to help people maximize their potential by creating ready-to-eat foods with clean and natural ingredients that empower them to live healthier lives. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. serving cup you can grab on the go? From there, they eventually walk backstage. If you are going to heat it, you will first need to transfer MUSH into microwave safe bowl or a pot for the stove, and then you can heat the product in brief increments until it is heated to your liking. MUSH Indulgent Overnight Oatmeal Variety Pack, 5 OZ 24-Pack includes 6 Coffee, 6 Dark Chocolate, 6 Original, and 6 Vanilla Bean 37 $89.99 $ 89 . Katherine Thomas - Co-Founder @ MUSH Foods - CrunchBase Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. However, Mark wanted an unlimited line of credit from the company. It wasnt poverty, but it wasnt easy either, Thompson says. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. Before long, its obvious that Mark and Rohan are fighting for a deal. Anywhere. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. We and our partners use cookies to Store and/or access information on a device. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. Yes. Rather than cooking, they're soaked. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. In the end, it took them nearly two years to refine the perfect formulaone that utilizes the overnight soaking method. We offer a subscription plan for many of our products! Mush oatmeal is soaked full night into dairy-free milk which improves and increases the nutrition absorption power and cuts down the starch for proper digestion of the food. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. They found that people are ready to spend lots of money on clothes, shelter, etc. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. The lessons we've learned from then to now ground us in our values even as we grow, one MUSH at a time. The duo began their entrepreneur dream by offering Mush at the San Diegos farmer markets, garnering positive feedback. Unlike Facebook, however, the general consensus on the product seems to be more positive. Mush - the Ready-to-eat Overnight Oats Brand - Launches Nationwide at MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. For the value and convenience that they provide, he believes that the price point isnt too high. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. Sarah Oliver Handbags: What Happened After Shark Tank? Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. To their surprise, it eventually became a big hit. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Head out and grab some of these awesome oats before MUSH disappears from shelves! FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. He is pursuing his BBA and being a curious mind loves learning new things. Define Bottle: What Happened After Shark Tank? The duo met in the finance industry, where Ashley worked as a trade analyst. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Demonstrating the grab-and-go convenience, she pops off the lid to show the sharks its contents, which includes a little spoon. With that said, it would appear that the company is quick to address any issues that customers may have on the site. In terms of new releases, they recently launched a coconut cold brew flavour, which they had previously mentioned on the show. It's just as easy on your digestive systems as the . After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. MUSH is sold in 6 oz. MUSH (Overnight Oats) - EverybodyWiki Bios & Wiki Kat and Ashley wanted to expand their business of Mush for which they needed investment and they made it successful by making a deal with Mark Cuban for $30,000 at 10% with an unlimited line of credit. Gluten & Dairy Free. She lives in Dallas and is doing fine now. Mush on Shark Tank Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. Making a leap of faith, the pair eventually decided to make their own brand of oatmealMush. The founders of Mush, Ashley Thompson and Kat Thomas of San Diego, California, pitched their packaged food business on Shark Tank in November 2017. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. She would be starving after her daily early morning run, but she could not find a quick, healthy breakfast option in the company kitchen. As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. MUSH sells single-serving overnight oats that are. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. On a mission to combat America's love affair with sugar, they let the sharks know that they. However, I have decided there is no shame in letting the pros help me out a bit. You just need the courage for the next best step. MUSH Foods | Chicago IL - Facebook Choosing a selection results in a full page refresh. Our editors independently select these products. The Coolest Breakfast. Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Who is the founder of Mush Oatmeal? How Ashley Thompson Grew MUSH To Leading Healthy Breakfast Brand - Forbes Apr 25, 2022, 09:30 ET. Ashley developed the idea of creating Mush Oatmeal inspired by her childhood hack of soaking oatmeal and cereal in milk. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. 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